The Brandalism collective is an anti-advertising project that brings together many artists worldwide around a simple idea: to take-over the billboards to display in the street artworks with engaged and subversive messages. Last week, just before the start of COP21, the conference on climate change in Paris, the street artists of the Brandalism project hijacked nearly 600 advertising panels in Paris and Le Bourget.
82 artists from 19 countries have illegally replaced or defaced posters with the help of Parisians, displaying satirical and engaged creations about climate, consumerism or capitalism. The sponsors of the COP21 of course have not been spared, and advertising for Air France, Volkswagen or Engie were parodied with a nice dose of irony. We had already talked about Brandalism, a project born in Great Britain, in 2012 and 2014.