The Good Life – Behind the scenes of the business and lifestyle magazines

2016-09-14 // design sponsor

The team of The Good LifeIDEAT and The Good Concept Store opens us the doors of their offices, located in the heart of Paris. The opportunity to discover in pictures the behind the scenes of these lifestyle magazines and this concept store, reunited today around a new portal: TheGoodHub.com, launched in April 11, 2016. Addressing all current forms of creation, from design to architecture through contemporary art, photography and fashion with IDEAT, but also the business and lifestyle dimensions through The Good Life magazine, the team reveals a place dedicated to beautiful objects and creativity.

The offices of IDEAT Editions, founded in 1999 by Laurent Blanc, are of course packed with the favorite objects of the redaction, such as the horse-lamp by Front design, the Egg chairs by Arne Jacobsen, the Wiggle cardboard chair by Frank Gehry, the chair of Charles and Ray Eames or their Hang It All coat rack, the Mamma of Gaetano Pesce, the extinguishers from Fire Design, or the iconic Cactus by Drocco & Melo. You may also find these objects and many others in their concept store The Good Concept Store, which through its exclusive selections declines the hybrid world between business and lifestyle of The Good Life magazine.

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© Gianni Basso

L’équipe de The Good Life, de IDEAT et de The Good Concept Store nous ouvre les portes de leurs bureaux, situés en plein cœur de Paris. L’occasion de découvrir en images l’envers du décors de ces magazines lifestyle et de ce concept store, réunis aujourd’hui autour de ce nouveau portail : TheGoodHub.com, lancé le 11 avril 2016. Abordant toutes les formes de création actuelles, du design à l’architecture en passant par l’art contemporain, la photo ou la mode avec IDEAT, mais aussi les dimensions business et lifestyle à travers le magazine The Good Life, l’équipe nous dévoile un lieu dédié aux beaux objets et à la créativité.

Les locaux de IDEAT Editions, fondé en 1999 par Laurent Blanc, regorgent bien sûr des objets fétiches de la rédaction, comme la lampe-cheval de Front Design, les fauteuils Egg d’Arne Jacobsen, la chaise en carton Wiggle de Frank Gehry, le fauteuil de Charles et Ray Eames ou leur portemanteau Hang It All, la Mamma de Gaetano Pesce, les extincteurs de Fire Design, ou encore l’iconique Cactus de Drocco & Melo. Vous pouvez d’ailleurs retrouver ces objets et de nombreux autres dans leur concept store The Good Concept Store, qui au travers de ses sélections exclusives décline l’univers hybride entre business et lifestyle du magazine The Good Life.

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© Gianni Basso
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Didier-Delmas
Laurent Blanc, président d’IDEAT éditions © Didier Delmas

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