View Master – Mattel revives its cult toy thanks to virtual reality

Announced a few months ago, Mattel today revives the View Master, its cult toy first launched in the late 1930s! The famous viewer that lets the user watch images fixed on a cardboard disc is back today thanks to virtual reality. The View Master now becomes a gadget similar to the Google Cardboard or the Samsung Gear VR, letting us dive into virtual reality through a smartphone which is inserted inside. The old cardboard discs are turned into Experience Packs, some virtual worlds to enable thanks to the NFC. Primarily created for children, or for nostalgic grown ups, the View Master by Mattel is now available for the price of $30. The Experience Packs will be sold $15 for a pack of three.

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Images © View Master - Mattel

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