Replacing all the ads in the London subway with pictures of cats

Replacing all the ads in the London subway with pictures of cats? This is the idea of the British collective Citizens Advertising Takeover Service, aka CATS, which used a Kickstarter campaign to raise funds to purchase all the advertisements of the Clapham Common subway station. A total of 68 advertising slots were covered by cats, coming from two animal shelters. Fighting against the omnipresence of advertising in our everyday lives while supporting charities, a awesome concept from the  Glimpse collective!

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Images © Citizens Advertising Takeover Service

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