Ready Daddy – A pregnancy test… For men !
The Clalit HMO wants to reach young couples before their first pregnancy, but found targeting women could be highly competitive. So they decided to target a different audience – Men. But men weren’t born ready. “READYDADDY – a pregnancy test for men” was born. A kit men could use to see if they are ready for pregnancy by simply peeing on a stick. The results would always come out negative.
via scaryideas
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