Even Death has an Instagram account

Yes, you can now follow the Death on Instagram! While summer only begins in New Zealand, the Instagram account The Swim Reaper reminds you that accidents can come quickly, by starring The Great Reaper in very offbeat photos!

The amazing Instagram account The Swim Reaper was designed by the government of New Zealand, to raise awareness of the dangers of swimming. Each year, more than 105 people drown, and the causes of these accidents could easily be avoided: swimming drunk, diving in shallow waters, or badly anticipated weather conditions. An innovative awareness campaign, twisted and full of dark humor.