Vis-O-Matic – When an entrepreneur was imagining online shopping in 1950

2016-03-08 // unusual

What online shopping looked like in 1950? Long before the invention of the Internet and online shopping, the Canadian entrepreneur Lawrence Freiman had imagined the future of distance selling by creating the Vis-O-Matic, an amazing shop where customers were invited to discover the various objects and clothing with a futuristic system of photographic slides. Bicycles, dresses, shoes, toys or hats, the customers were able to order the desired objects, and then received them at home through delivery. An innovating concept photographed at that time by photographer Bernard Hoffman for LIFE magazine.

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Images © Bernard Hoffman - LIFE Archives / source

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