In 2011, Volkswagen has played with Star Wars by launching a campaign based on its “Dark Side” and conquered the web with its cute little Darth Vader (see: The Force – The adventures of a baby Darth Vader). The campaign had also been taken up and parodied by Greenpeace to attack directly the car brand. (see: Volkswagen Dark Side – Greenpeace strike back against the Volkswagen’s little Darth Vader). Now Volkswagen is back with a new campaign called “The Bark Side” and dogs singing the imperial march from Star Wars… It is also easy to recognize their source of inspiration for the AT-AT dog: Star Wars WTF of the day – AT-AT Costume for your dog). Apparently this video is a trailer for more… Will Greenpeace strike back?
